Google Acquires Popular GIF Search Engine Tenor

Google has made several improvements to its image search engine over the past few years; including the recently released Google Lens which allows users search any image from his/her Google Photos library on the web. But it's always not the same story when trying to find animated GIFs on Google, even if you add "GIF" as a keyword to your search, a lot of still images will end up showing. However, the search giant has made a good move which will fix all of this soon.



Yesterday, Google acquired Tenor—a popular GIF search engine that has a vast database of animated images that sees over 12 billion searches a month, the company claims. It's worth noting that Facebook also uses this platform to let users easily search and share animated GIFs in Messenger.

With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.

Thanks to Tenor's acquisition by Google, we should expect many improvements not only for Google image search engine, but for other products like Gboard, etc. Tenor will keep running as a separate brand under Google, thus, there should be more animated GIFs in the future for you to share, whether you use Tenor keyboard or any of the numerous Google services and mobile apps.

source: Google

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