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Jumia Tackles Shoprite, Others with new Last Price Campaign

Few days ago, the internet was set agog when popular musician Davido bought a Porsche car for his girlfriend – a move he called Assurance. Well, it appears Jumia is also giving us its owns Assurance of being Nigeria's #1 online retailer with the cheapest merchandise by launching a new campaign tagged “Last Price.”

Jumia Will pay you 10X More if you Find a Product Cheaper Elsewhere

The Jumia Last Price campaign recently commenced nationwide with a promise: “if you buy it cheaper on other platforms, we will refund you 10 times the difference in price within the next 3 months.” The deal is scheduled to end on May 25th, 2018.

According to the company's Head of Engagement, Olamide Amosu, “The objective of the campaign is simple: show our customers Jumia has the cheapest or best pricing compared to our competitors, both offline and online. And to drive this claim, we are offering the last price on over 1,000 items to our new and old customers between May 14th & 25th across all our product categories, such as fashion, electronics, home appliances, groceries, baby products etc. With this campaign, we want to reaffirm our claim as the only eCommerce platform that offers the best value and the last price on all products.”

He further stressed that “Similar to what happens in offline stores where buyers haggle over the price of products & services until they find a satisfactory price - usually called the last price - for the item, Jumia is therefore, giving its customers the opportunity to find the last price on all items on its platform.”

Jumia Tackles Shoprite, Others with new Last Price Campaign

The Last Price campaign runs for a whole week, where you can buy products at their cheapest prices which you can't find elsewhere – both in brick and mortal stores (you mean Shoprite?¿?) and other online shopping websites. To cap it off, Jumia also offers free delivery via Jumia Express when customers shop a minimum basket size of N15,000 in Lagos.

What are you waiting for? visit Jumia Last Price here, and select your favorite products labeled "last price" then go ahead and place your order before it runs out of stock.

This is just one of the many deals and promos Jumia runs every now and then. We've already enjoyed Jumia Cyber Monday and Mobile week deals, and before the end of November, the 2018 Black Friday Sales Festival will kick off.

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