Announced for developers back in May, ad blocking will now be available to all users of Opera browsers, which serves as an alternative to Google Chrome, Safari and Microsoft Edge.
Browser builders are increasingly moving towards making it easier for their users to enjoy ad-free Internet use, but the activity remains controversial. Blocking ads speeds up the loading of Web pages, but ads also support free online services from Facebook to Google Search.
Ad blocking won't be turned on by default -- users will have to turn it out in their settings or preferences menu.
The benefit of using a native ad blocker rather than downloading a third-party tool according to Opera is that it makes browsing faster and reduces RAM consumption.
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