Facebook Begins Rollout of Click-to-WhatsApp Messaging Button | Techpaded Blog
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Facebook Begins Rollout of Click-to-WhatsApp Messaging Button

Popular social network—Facebook is rolling out a new feature after several months of testing, and it's dubbed 'click-to-WhatsApp.' It comes in form of a new messaging button which is beneficial to advertisers on Facebook, as it helps them communicate with customers by creating a link between the two platforms.

facebook and WhatsApp

WhatsApp is an instant messenger owned by Facebook with over one billion active daily users. Also, over a million FB pages currently include WhatsApp numbers in their posts, so, linking both platforms will boost interactions.

Just like the click-to-Messenger button that Facebook introduced in its ads in November last year, the new click-to-whatsapp button will allows advertisers add a button on their ads so that people can call or message via WhatsApp with the click of a button.

click to WhatsApp

According to Facebook Product Marketing Manager, Pancham Gajjar:
"Many people already use WhatsApp to communicate with small businesses. It's a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service."

The Click-to-WhatsApp feature for Facebook ads is slowly rolling out, headed by North and South America, Africa, Australia and most of Asia. Europe is not included in the list because her regulators has issues with WhatsApp over data sharing with Facebook.

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