Goodbye to Google URL Shortening Service goo.gl | Techpaded Blog
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Goodbye to Google URL Shortening Service goo.gl

Google URL shortening service was first launched in 2009 by Google, and has grown to be one of the most popular link shrinkers in the world, helping people to easily share more links and measure traffic online. Unfortunately, it's time to say good bye to the popular goo.gl, as the tech giant has ended support for it.

Goodbye to Google URL shortening service goo.gl

Google announced this news in a blog post few days ago, and they left a short reminder on the goo.gl console also. Beginning from the 13th of April, new and anonymous users won't be able to shorten links using this service anymore. While users who have existing goo.gl short links can continue using goo.gl until March 30, 2019, when it will be completely discontinue by Google. In addition, all previously shortened links won't stop working.

Starting March 30, 2018, we will be turning down support for goo.gl URL shortener. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination. Please see this blog post open_in_new for more details.

Google is ending support for its URL shortening service in favor of Firebase Dynamic Links, which are single links that can lead to different destinations depending on the type of device they're accessed from. According to the company:
“To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We're excited to grow and improve the product going forward.”

Google also recommended other popular services like breakers like Bitly and Ow.ly as an alternative to the doomed goo.gl.

source: GoogleBlog, goo.gl

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