BlackBerry was done with internal hardware design as soon as DTEK50 was launched. That device was based on a TCL reference design, and the leaked upcoming DTEK60 uses the same model as well.
We all knew this would happen, as BlackBerry has been struggling in this smartphone industry for years. Even BB Priv which they thought would resuscitate the company also recorded very poor sales.
Now, Android and Apple devices are dominating and this has caused Blackberry's global market share to be less than 1 percent, chai :cry: Remember the good old days when BlackBerry products was a must have. Even China guys created their own BB, the one you'll turn on and 2 nokia hand will shake, lol.
Back in October 2015, CEO of blackberry, John Chen said quote:
"the company would exit the smartphone business, which has been on life support for years, if it cannot turn a profit in 2016."
Unfortunately, it seems BlackBerry didn't actually yield much profit. So they once again made an announcement in their Q2 Fiscal 2017 results:
“Our new Mobility Solutions strategy is showing signs of momentum, including our first major device software licensing agreement with a telecom joint venture in Indonesia. Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital”.
Now Blackberry will venture into software creation and security applications. I won't blame them from opting-out, BB didn't get all the support they needed:
- Firstly, Facebook turned its back on them by making FB unsupported on the device.
- Paypal also stopped its app from working on blackberry.
- And WhatsApp nailed it all. Imagine, you're using BB and you can't whatsapp, this is trash!
All these and more caused the downfall of this company. But who will blackberry give their hardware development to? Kindly share and drop your opinions.
Life is turn by turn. BlackBerry was once popular, but now stupid. angry
ReplyDelete@Jude,
ReplyDeleteYea bro.