Apple Could Launch An iPhone That Is Even More Expensive Than The Pro Max Models

2024 could be the year Apple launches an iPhone Ultra, a more expensive model than the Pro Max.

The current iPhone 14 lineup consists of: iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max. The models launched by Apple last autumn satisfy all customers: from the most demanding to the least aware.

According to some rumors, the iPhone 16 lineup could be enriched with a new device. The device should rank even higher than the iPhone Pro Max at least in terms of price.

Over the last few years, the price of the iPhone has grown significantly: with the introduction of the Plus model with the iPhone 6 in 2014, with the iPhone X in 2017, and then the Pro Max models, the price has reached well over $1,200. It is probable that a hypothetical iPhone Ultra could get to $1,900 – $2,000.

Apple has already launched Apple Watch Ultra with technical characteristics that make it perfect for some specific uses. In particular, this device is perfect for all those who usually practice extreme sports and need to track their data.

It cannot be excluded that an iPhone Ultra can somehow follow what has already been proposed by the Apple Watch. The device could have exceptional qualities of resistance to shocks and falls as well as improvements in operating temperatures. In reality, nothing is known yet about this iPhone Ultra, these are just hypotheses.

What is certain at the moment is that one of the main commentators on the Apple scene, Mark Gurman, seems convinced that 2024 will be the year of the launch of this device.

Does the market really need such a device? Apple seems far from launching a foldable iPhone. For some, a foldable iPhone could be more tempting than a hypothetical iPhone Ultra. Certainly, over the months, more information will arrive on the iPhone model expected to be released in 2024. For the moment, the hope is that the market will settle down and allow manufacturers to contain the prices of their devices.